The Dux Formula for Luxury
October 13, 2017
Did you know that Dux is actually a Latin word connoting leadership? It is not surprising then, that Duxiana commands much respect, as one of the greatest makers of luxury beds. We at Danish Design present to you – all you need to know about Duxiana‘s origins, how it grew, and what it is today.
DUXIANA: THEN AND NOW
The Story of DUX, a family business.
Swedish Chocolate maker, Efraim Ljung, is on a business trip to The New World, and has arrived in Chicago and spends a night there.
After a night of unbelievably soothing rest, he wondered, “How could a bed be that comfortable?” Mesmerised, he cut into the mattress, discovering flexible steel springs. He meticulously stitched the
fabric together again but carried this idea back to
Ljung’s flexible bed and restful sleep were simply
unforgettable. He started focusing less on his
confectionery business & started experimenting with steel springs of varying strength and elasticity.
The First Duxiana
His efforts ultimately resulted in the first DUX bed – with a sensitive and unique spring technology that reacts to pressure and weight.
Opening of the first DUX showroom and offices in New York, USA.
DUX introduced the DUXIANA marketing concept in Europe, Great Britain, and the United States.
The Duxiana Concept
DUX is represented in 22 countries and stands as a global, eminent symbol of quality, innovation, and craftsmanship – just as Efraim Ljung envisioned from the beginning. DUX beds are now available in more than 88 locations worldwide, including Singapore.
Intrigued? Stay tuned to this space, as we bring you more updates on Duxiana‘s luxury beds. Click here to learn more about your health is indeed affected by the bed you snooze on. Better yet, come on over to our showroom to experience Duxiana for yourself.