Joakim Lassen is the fifth generation of his family to work with furniture and the great grandson of manufacturer Fritz Hansen. Today, he is Managing Director of Montana and Director of Design & Communication, in charge of product development, communications and marketing.
Joakim Lassen has a master’s degree in cultural geography and started his professional career as an environmental consultant for the Danish engineering firms Cowi and Rambøll, among others. In 1998, Joakim Lassen entered the furniture industry and took up the post of director of the DJOB company, which merged with Montana in 2009.
Together with his father Peter J. Lassen, Joakim Lassen designed the HiLow height-adjustable desks, the Multi Table series and also worked with Henrik Leander on the design of the HiLow Speaker lectern.
Joakim Lassen is also responsible for the relaunch of Vernor Panton’s two chairs, Panton One and the Panton Bachelor chair, which are now striking design icons in Montana’s product range.