Greta Magnusson Grossman (1906–1999) was a Swedish-born architect and designer who helped define West Coast modernism after relocating to Los Angeles in 1940. She ran her own independent practice at a time when this was exceptionally rare, working across architecture, interiors, and product design.
Her work feels current because it resists conservative modernism. Slender structures, mixed materials, and asymmetrical geometry give her designs energy and movement.
At Danish Design Co, Grossman is represented through GUBI, whose re-editions present her work as a coherent design language rather than isolated icons. The 62 Desk, designed in 1952, famously took a decade for the market to catch up with.
Grossman’s designs balance precision with warmth. Elevated forms and playful geometry create objects that feel inviting rather than austere.
Her work avoids trend dependence by grounding itself in proportion, usability, and a confident modern spirit.
Ahead of their time
A slender, dynamic silhouette that adds movement to any space.
Expressive curves paired with precise functionality.
Minimal, architectural, and quietly radical in proportion.
Grossman’s work proves that modern design can be both precise and personal.
Her pieces continue to feel right because they were never designed to be safe.
Explore 20+ sofas, 30+ tables, and 50+ chairs in our 12,000 sq ft showroom, along with a wide selection of designer furniture. Experience quality firsthand and discover the stories behind each piece—it’s a visit truly worth your time.
