Gubi

GUBI is an influential Scandinavian design house celebrated for its ability to uncover forgotten icons and champion the next generation of design talent. Headquartered in Copenhagen, GUBI has established a global reputation as a bold, visionary brand that bridges the gap between past and present. Its growing presence in Singapore brings an extraordinary collection of mid-century modern classics and contemporary masterpieces to discerning homeowners and designers.

At the heart of GUBI’s philosophy is the belief that great design transcends time. Each piece, whether a rediscovered 20th-century classic or a freshly commissioned work, is selected or created with purpose, character, and an eye for longevity. GUBI’s collections blur eras and geographies, creating a dialogue between history and modernity.This eclectic approach positions GUBI at the forefront of global design culture, continuously shaping how interiors are curated and experienced.

Sustainability is woven deeply into GUBI’s design ethos. The brand embraces “slow design” an approach rooted in creating objects built to last through durable materials and enduring aesthetics. GUBI remains committed to reducing its footprint through responsible material sourcing, increased use of recycled components, efficient production methods, waste reduction, and improved packaging and logistics. Creating furniture that ages beautifully and remains relevant across generations lies at the centre of GUBI’s mission, ensuring every piece is not only visually captivating but also crafted with intention and integrity.