From $1,118 Price reflects a 200x140cm rug and includes expedited air freight shipping.
Designed by Massimo Copenhagen Design Team
The Earth Rug is a calm, understated Scandinavian wool rug in premium New Zealand wool, smooth and warm underfoot, naturally dirt-resistant, low-shed, and easy to live with.
• Made from 100% New Zealand wool
• Minimal shedding and easy maintenance
• Handwoven/hand tufted
• 2 year manufacturer warranty
The Earth Rug brings a calm natural warmth to your home with the rich texture and gentle softness of premium New Zealand wool. Known for its strength and long fibres, this wool creates a rug that feels smooth underfoot while staying durable and low maintenance. Its natural properties make it non allergenic and fire resistant and it has an impressive ability to resist everyday dirt which keeps your space feeling fresh and welcoming.
The clean understated design makes the Earth Rug easy to style in living rooms and bedrooms where it adds subtle depth and timeless Scandinavian character. New Zealand wool is also sustainably produced and biodegradable giving the rug an eco conscious appeal without sacrificing luxury. Shedding is minimal thanks to the high quality fibres and caring for it is wonderfully simple. For the best experience pair it with an underlay to enhance comfort and ensure it stays perfectly in place.
Options & Finishes (Examples)
Wide range of colors including Taupe, Charcoal, Sea Green, Moss Green, Blush, Vibrant Blue, and Earth Naturals (undyed wool). Available in multiple sizes and custom options.
Dimensions
140×200 cm
Materials
Massimo Copenhagen is a leading Scandinavian rug brand known for its high-quality, sustainable hand-knotted and handwoven rugs crafted for both residential and commercial interiors. For more than 20 years, the creative team has explored the intersection of tradition and innovation, developing contemporary rugs rooted in centuries-old craftsmanship. Established in Copenhagen, Massimo believes that any interior can be elevated through rich textures and thoughtful materiality. Material selection is central to Massimo’s philosophy. The brand works exclusively with natural and recycled fibres such as bamboo, hemp, and wool, prioritising well-being, environmental responsibility, and long-term durability. Production takes place in India, where generations of skilled...

The creative team of Massimo has been developing high quality sustainable handknotted and handwoven rugs for domestic and contract use. The production is based on centuries-old tradition and technique, seeking to create a dialogue between the established and the experimental, the past and the present.

Danish Design Co offers authentic European designer furniture selected for craftsmanship, comfort, and lasting quality. Each piece comes from established design houses with long-standing heritage, giving you premium furniture built to last for years, unlike disposable furniture commonly found elsewhere.
Yes. As the authorised dealer for the European brands we carry, every piece comes directly from its original maker. Each item is an authentic, licensed creation crafted in Europe, with no parallel imports, ensuring the quality and integrity expected of true designer furniture.
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The showroom features a curated yet extensive range with more than 20 sofas, 30 tables, and 50 chairs on display. While not every piece is on the floor, our team can guide you through all available models, fabrics, and configurations so you can explore the full range in person.
Yes. Our consultants offer personalised interior styling guidance, helping you choose the right sizes, materials, and combinations for your space. We ensure your furniture selection creates a cohesive and harmonious design tailored to your lifestyle.
Many of our collections use certified wood, traceable materials, and low-impact manufacturing. All brands follow strict European production standards, supporting long-term environmental responsibility while delivering premium quality.
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Explore 20+ sofas, 30+ tables, and 50+ chairs in our 12,000 sq ft showroom, along with a wide selection of designer furniture. Experience quality firsthand and discover the stories behind each piece—it’s a visit truly worth your time.