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Greta Grossman (1906 – 1999) only really gained prominence as a designer when Gubi discovered and reproduced her designs. With a career spanning over a forty year period, she was an important designer that influenced many to follow her footsteps in a time period where female designers were few. Grossman drew inspiration from European Modernism and played a key role in defining the aesthetic of mid-Century Californian Modernism.
The most iconic furniture pieces she designed for Gubi would be the Grasshopper floor lamp and the Cobra floor and table lamps. Many of these won design awards and her work was frequently displayed in Sweden museums.