Earth Rug

Quality Modern Designer Rugs

Massimo EARTH rug is suitable for both domestic and contract use. It is produced with the best quality New Zealand wool – adding natural beauty and ensuring easy maintenance. The natural properties of New Zealand wool make it non-allergenic and fire-resistant which helps to create a safe and healthy indoor environment, and also it has a natural ability to resist dirt. New Zealand wool is made with animal-friendly practices and it is sustainable, natural, and biodegradable. New Zealand wool has long fibers and therefore peeling is minimized to almost nothing. We believe New Zealand wool has all the qualities to create the perfect rug.

The use of an underlay carpet is recommended.

100% New Zealand Wool

Available colours
Sea Green
Verte Grey
Cafe Cream
Moss Green

Available Sizes
140 x 200 cm
170 x 240 cm
200 x 300 cm
250 x 300 cm
300 x 400 cm (Only available in Verte grey, Charcoal & Moss Green)

Custom sizes

Wall-to-wall carpets

About EARTH rug
Production method: Handwoven
Pile height: 10-11 mm
Weight: 4,0 kg/m2
Size variation : +/-3%
Flame retardant treatment: Possible to treat with FLOVAN CGN-01
Protection: Scotchgard treatment and moth proofing possible
Warranty: 2 years

Professional cleaning is recommended. Never clean with chemicals!
Daily cleaning: Use the vacuum cleaner without brush – frequently when the carpet is new as it will produce shed fluff for a period of time. Vacuum in the direction of the pile. It is a good idea to turn the rug around twice a year to avoid uneven wear and to place e.g. felt under the feet of heavy furniture standing on the rug. Note that the colors may fade if the carpet is exposed to strong sunlight for a longer period of time. Staining from the backside of the carpet may occur so it is recommended to use an underlay carpet on delicate surfaces. Please contact your local dealer for further advise.



The creative team of massimocopenhagen has been developing high quality sustainable handknotted and handwoven rugs for domestic and contract use. The production is based on centuries-old tradition and technique, seeking to create a dialogue between the established and the experimental, the past and the present.