A Furniture Store’s Beginnings
A decade over ago, Danish Design Co started with a single showroom and a small collection of authentic furniture brands from the shores of Europe. Slowly but surely, it grew and adopted several other renown brands. This allowed the furniture company to expand and refine the designer furniture it offers. In the beginning, Singapore expats were the targeted audience as our furniture is in line with their tastes. However, as Singaporean locals become increasingly global and knowledgeable, they began to develop an interest in what we have to offer as well. Today, we serve everyone who drops by our doors. On occasion, we also serve visitors from neighbouring countries as well, including Indonesia and Malaysia.
At this Scandinavian Furniture Hub, we are known for our exquisitely comfortable sofas. The secret behind these Eilersen sofas is this – solid frames, down feather filling and quality materials. It is assured that these designer sofas will last in the years to come.
We are also known for our beautiful dining sets, a good number of which are solid wood. Solid wood tables are great to have as you can sand the surface down if there are stains or scratches on the dining tables. We also carry several extendable tables, which do not appear extendable at first glance. The extension systems are mostly hassle free and do not require extensive effort to use them. Last (but most certainly not least), we are known for our beautiful outdoor furniture. Our Outdoor furniture is designed to look like indoor furniture but with added durability. This helps it to stand strong against the fickle Singapore weather.
New Designer Furniture Brands
In order to keep abreast with the competition, Danish Design Co is always on the lookout for new furniture brands that it can add to its collection. The newest brands are Duxiana, PBJ and Limited Edition. Duxiana is furniture company that specializes in engineering the best bed known to man. DUX beds have been scientifically proven to provide its users with deeper sleep. PBJ, in contrast, comprises of experts that fashion various types of furniture using quality wood. This includes storage units, dining room furniture and TV Consoles. Finally, there is Limited Edition, which is known for creating exquisite rugs.
2018/2019 Furniture Rebranding
In the tailend of 2018, Danish Design Co absorbed the living room, dining room and lighting brands from her sister company, Kuhl Home. These brands form the New Modern Collection in new Danish Design Co. The brands that originally belong to Danish Design Co are collected under the Iconic Collection. Kuhl Home then became brand that sells exclusively kids furniture.