The Dux Formula for Luxury

Dux Xclusive Bed Close up

October 13, 2017

  Latest Articles    Bedroom  

Did you know that Dux is actually a Latin word connoting leadership? It is not surprising then, that Duxiana commands much respect, as one of the greatest makers of luxury beds. We at Danish Design present to you – all you need to know about Duxiana’s origins, how it grew, and what it is today.

 

DUXIANA: THEN AND NOW

The Story of DUX, a family business.

Dux-1

1924

The beginning
Swedish Chocolate maker, Efraim Ljung, is on a business trip to The New World, and has arrived in Chicago and spends a night there.

 

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1924
The awakening
After a night of unbelievably soothing rest, he wondered, “How could a bed be that comfortable?” Mesmerised, he cut into the mattress, discovering flexible steel springs. He meticulously stitched the

fabric together again but carried this idea back to

Sweden.

 

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1924

Persistence

Ljung’s flexible bed and restful sleep were simply

unforgettable. He started focusing less on his

confectionery business & started experimenting with steel springs of varying strength and elasticity.

 

Dux-5

1926

The First Duxiana

His efforts ultimately resulted in the first DUX bed – with a sensitive and unique spring technology that reacts to pressure and weight.

 

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1977

Developing Duxiana

Opening of the first DUX showroom and offices in New York, USA.

 

Dux-6

1987

Developing Duxiana

DUX introduced the DUXIANA marketing concept in Europe, Great Britain, and the United States.

 

Dux-Xclusive-Bed-3-1024x627TODAY

The Duxiana Concept

DUX is represented in 22 countries and stands as a global, eminent symbol of quality, innovation, and craftsmanship – just as Efraim Ljung envisioned from the beginning. DUX beds are now available in more than 88 locations worldwide, including Singapore.

 

Intrigued? Stay tuned to this space, as we bring you more updates on Duxiana’s luxury beds. Click here to learn more about your health is indeed affected by the bed you snooze on. Better yet, come on over to our showroom to experience Duxiana for yourself.


 

 

 

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